Starbucks

A quarterly social takeover where Starbucks baristas run the main feeds to spotlight craft, career progress, and real store life.

Career and creator baristas swap roles with Starbucks leaders for a day, filming a multi-perspective shift.

A social-first campaign turning everyday Starbucks study and work moments into a living gallery of connection.

A residency-style program where creators move into their local Starbucks for a week to document real connections and rituals.

Starbucks CEO literally takes shifts in stores, narrating partner pride and customer rituals in real time on social.

Coffee and culture influencers shadow Starbucks leadership from origin to store floor, co-narrating the brand story.

TikTok/Reels campaign turning at-home TV nights into parody confessionals with Starbucks PM orders.

Real-time social campaign syncing limited-time drink drops to biggest plot twists in reality TV nights.

Creators design limited high-low Starbucks drinks revealed via episodic TikTok/IG content and time-boxed menu codes.

Limited-run social drop where everyday refills are served in over-the-top gilded packaging for TikTok unboxings.