Starbucks

Coffeehouse chain and beverages
14,244Signals
2,524Ideas
41Reports

Settings

Audiences
Students and working professionals - especially Gen-Z and MillennialsAt-home coffee consumersOn-the-go commuters and travelersConsumers who value customizationRitual purchasers who like coffee
Competitors
Dunkin DonutsBlue Bottle CoffeeCosta CoffeePeet's Coffee
Key Messages
Our Mission: With every cup, with every conversation, with every community — we nurture the limitless possibilities of human connection.
Committed to the highest standards of quality and service; innovating new experiences to savor.
People Positive and Planet Positive ambitions: invest in partners and communities; work to be resource positive.
We're a people business serving coffee: partner pride, culture of belonging, and hospitality.
Products & Services
Products
Hot and iced espresso beverages
Brewed coffee and cold brew
Teas and refreshers
Bakery, breakfast and café food
At-home coffee (beans, K-Cup pods, RTD)
Services
Mobile ordering, pickup and delivery
Starbucks Rewards loyalty and app
We Proudly Serve Starbucks (foodservice)
Community and social impact programs
Management Team
B
Brian NiccolChairman & Chief Executive Officer
Exclusions
NameDescription
StarbuckMoby-Dick character
StarbuckBattlestar Galactica character
Starbuck, Minnesotacity
Starbuck, Washingtontown
Starbuck, Manitobacommunity
Starbuck IslandKiribati island
Press Sources
https://about.starbucks.com/press/press-releases/https://www.starbucks.com/about-us/https://about.starbucks.com/mission/